Why We Chose Furoshiki
We recently added furoshiki to our shop, along with the option to have your tea order gift wrapped. Here's why we chose it, and why it felt like the right fit for us.
Furoshiki is a traditional Japanese wrapping cloth: a single square of fabric that can be folded and tied to wrap almost anything. It has been used in Japan for centuries, long before disposable gift wrap existed.
Growing up watching Japanese shows, furoshiki always appeared in the same kind of scene: a mother wrapping a bento for her child before school. It was a small detail, but it said a lot. Someone had taken the time and care to wrap it thoughtfully.
A later visit to Japan made something clear: furoshiki appeared whenever something meaningful was being given.
When considering how to wrap our teas, paper never felt quite right. It serves its purpose for a few moments before being torn away. A furoshiki, by contrast, continues to be useful long after the gift is opened. It might wrap a lunch, carry a bottle, or simply wait in a drawer until it's needed again.
That's why we chose Musubi. They honor the tradition while making furoshiki relevant for everyday life. Their collection ranges from classic Japanese patterns to collaborations with artists such as Adeline Klam and Kata Kata. They also explore practical innovations, including water-repellent fabrics and versatile everyday sizes. Every furoshiki is made in Japan.
The experience of giving tea should feel thoughtful from beginning to end. A furoshiki is designed to be kept and used long after the tea has been enjoyed, allowing the wrapping to become part of the gift itself